Sydney WorldPride 2023 - Visual Identity

Artwork: Jessica Johnson | Co-designed: Andy Hearne

Following up a successful bid, Sydney WorldPride 2023 commissioned an update for the global relaunch of the festival.

Visual Identity Document

In collaboration with Nungala Creative, a new logo was created incorporating Nungala’s original artwork with the Mardi Gras infinity heart icon as a central element.

Festival Promo Video

A visual identity based on the artist unique style was developed, delivering a typography, brand assets, imagery treatment guidelines and application examples of the graphic system.

Website

Social Media Images


Services Provided

Logo Creation, Brand Development, Brand Guidelines Creation, Liaising Between Marketing and Artist, Brief Creation & Research And Discovery.


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