Mardi Gras 2018
Photo: Mardi Gras Launch at Sydney Opera House Forecourt
Sydney Gay and Lesbian Mardi Gras is one of the oldest continuously operating LGBTQI+ organisations in Australia and the world. It was built on the foundations laid by early community activists who fought for LGBTQI+ rights in a time of widespread, institutionalised oppression and discrimination.
Festival Promo Video - Motion Graphics Top & Tail
Festival Program
In 2017 I was hired as the lead Graphic Designer and in collaboration with the Creative Director gave shape to what turned out to be a very successful 40th year anniversary.
Festival Flags and OOH
The theme was “40 Years of Evolution”. The idea of the “butterfly effect” was applied to the history of the Mardi Gras: the actions of a small group of activists transformed forever the landscape for LGBTQI+ Australia. The scientific graphics of the “butterfly effect” were used as a base for the visual identity and a display typeface was created for the season.
Fair Day Stage
Braille Festival Program, Merch, Floor Decal and Volunteer T-shirts
I’ve implemented a filing system, briefing process and new brand guidelines both for internal and external partners.
Website
Social Media Images
Services Provided
Season Brand Development, Brand Guidelines Creation, Brand Collateral Design, Overseeing of Designers and Interns, Brief Creation, Print and Digital Production, Website UX, Signage, Motion Graphics, Video Editing, Research and Discovery & Reporting.