Mardi Gras 2021
Photo: Mardi Gras Parade at Sydney Cricket Ground
Mardi Gras 2021 was one the first major COVID safe arts and community events in the world since the start of the pandemic. The theme for 2021 was “RISE”
Parade Announcement Video - Motion Graphics Top & Tail
Festival Program
Parade LED Ribbons
From initial planning stages, and due to the COVID restrictions, it was clear that the only major event that would take place was the Parade at the Sydney Cricket Ground. The colour palette was chosen with this in mind: neon green and black. A secondary font was introduced for use during season. This font was in a dynamic handwritten style that also referred to sports, the theme “Rise” and the “Pink Triangle” which is part of queer iconography.
To compliment this very limited colour palette, for the first time ever the colours of the progress flag were flown on the City of Sydney street banners and used in other marketing collateral.
Festival Flags and OOH
The marketing team also created a campaign that asked ten members of the LGBTQI+ community what they “Rise for”.
Website
Social Media Images
Services Provided
Season Brand Development, Brand Guidelines Creation, Brand Collateral Design, Overseeing of Designers and Interns, Brief Creation, Print and Digital Production, Website UX, Signage, Motion Graphics, Video Editing, Research and Discovery & Reporting.