Sydney Festival 2017
Photo: Festival Program, Foldouts and Flyers | Branding: Alphabet Studio | Graphic Design Manager: Anais Taylor
For over 40 years Sydney Festival has brought the city alive with art, music, theatre, grand scale installations and facilitated the re-imagining of the city and its spaces both physically and intellectually. It’s a staple of Sydney’s cultural calendar.
Festival Program
The Beach Signage
Festival Shows - Motion Graphics and Top & Tail
In 2017 Sydney Festival welcomed it’s new artistic director Wesley Enoch. With his new artistic vision a new brand was developed by an external design studio (Alphabet), and further developed and applied by the Sydfest in-house marketing team which I was part of.
Bayala, OOH and Language Class Documents
We designed marketing collateral to generate ticket sales, whilst evolving the core brand identity, assisting the Production and Development departments with props, design of internal collateral and developing identities for “Bayala: let’s speak Sydney’s language”, and the art installation ”The Beach”.
Flyers, Merch and OOH
Website
The result was a consistent playful festival image that excited and activated the city.
Social Media Images
Services Provided
Digital Advertising, Print Production, Signage, Motion Graphics, Video Editing, Research and Discovery, Brand Collateral Design and Overseeing of Interns.